•    The taxes on the awards will be borne by the company

Sahara India Pariwar, a major business conglomerate and the prime promoter & patron of sports in India, today announced a cash incentive of Rs. 1.16 crore to be distributed amongst the players and support staff of Indian Hockey Team, for their brilliant performance in FIH Olympic qualifiers, thus cementing a berth in the London Olympics 2012.

For their outstanding display, Shri Sardar Singh and Shri Sandeep Singh have been awarded Rs. 11 lakhs each, while the rest of the team members along with the main coach will get Rs. 5 lakh each for their performance. The support staff will also get an incentive of Rs. 1 lakh each.  In addition to this, the taxes on the cash awards will be borne by the company itself, making the total expenditure incurred by Sahara, to be in tune of Rs. 1.29 crore. Recently, Sahara India Pariwar had renewed its support to Indian Hockey by announcing to sponsor the Men & Women National and Junior Hockey Teams for a period of 5 years at a 170% increase over the past contract period.

Saharasri Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, said, “We are very proud that India performed so well in this tournament. Hockey is our national game and we are proud of being associated with it. This reward is a small token of appreciation from us to encourage the sportsmen and the support staff to achieve greater success and bring laurels to our beloved nation through our national sport”.

Sahara India Pariwar has been the official sponsor of the Indian Men & Women’s National Teams (Senior and Junior) since 2003. Apart from being sponsor to the Indian Hockey Team, Sahara India Pariwar has played host to the Indian hockey team for their coaching camp for Champion’s Trophy – 2003 where boarding, lodging, practice camps and traveling of the entire team was taken care of.

Sahara India Pariwar had also joined hands with Federation Internationale De Hockey (FIH) in 2004, the World’s apex Body for Hockey, and became the 4th Global Partner of the Federation for a period of 3 years. Sahara India Pariwar also felicitated the entire Indian Hockey Team, including both the players and the officials, on winning the Asia Cup – 2003 for the first time. Each member had been awarded with a cash reward of Rs. 1, 51,000 in a glittering ceremony.

Sahara also rewarded all the players, coach and assistant coach of the Indian Hockey team with Rs. 2 lakhs each as a token of appreciation after India routed Pakistan in their World Cup match in 2010 and has provided for their insurance individually. In the genuine interest of Hockey Players, Sahara India Pariwar paid Rs. 1 crore to Hockey India, for distribution to the players so that they can practice and play peacefully and happily for the Country in 2010 when the players were seriously concerned at their emoluments at a Camp hosted in Pune prior to the World Cup.

सुरेन्द्र अग्निहोत्री
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