• www.congressforup.org *launched in ten different cities of Uttar Pradesh.
• information Technology and Social Networking have been turned into weapons for election campaigning.
• A bold new attempt to make the Aam Admi a part of Shri Rahul Gandhi’s popular election campaign.

The Congress Party today included Information Technology and Social Networking  as part of its election strategy in Uttar Pradesh as it launched www.congressforup.org, a website on UP state assembly elections separately in both Hindi and English, simultaneously from ten different locations of UP

Some of the party’s senior leaders and well-known faces in Uttar Pradesh were among those who launched the website which added an extra edge to the Party’s propaganda war in the state.

Shri Digvijay Singh launched the website in Gorakhpur; in Lucknow, the website was launched by Smt. Rita Bahuguna, Shri Salman Khurshid and Shri Beniprasad Verma; Shri Jairam Ramesh and Shri Pramod Tiwari launched it in Allahabad. In Kanpur, Shri Sriprakash Jaiswal and Shri Sam Pitroda and in Meerut, Smt Shiela Dixit and Shri Rashid Masood launched www.congressforup.org.

Shri Kapil Sibal and Shri Pradeep Jain launched the website in Jhansi, Shri Mohan Prakash and Shri Ajay Maken in Varanasi;  Shri PL Punia was in charge of the website launch at Moradabad; Shri Raj Babbar and Shri Rajiv Shukla in Agra; and Shri Jiten Prasada in Shahjahanpur  launched www.congressforup.org.

The main idea behind having a web presence for the UP elections is to engage with the net-savvy youth of UP  on a sustained and a long term basis. Instead of just having a monologue with the people, such a website allows two-way communication between the Congress Party and the voter.

The website represents an attempt to attain the late Shri Rajiv Gandhi’s vision of IT-literate country and Shri Rahul Gandhi’s vision of an IT-literate Uttar Pradesh in an efficient, accessible and transparent manner.

Among other things, the  website allows anyone to follow the Congress Party’s campaign in Uttar Pradesh. It is one-stop place to follow chronologically, if you so wish, Shri Rahul Gandhi’s highly popular campaign in the run up to the assembly elections. Press Releases issued from the Uttar Pradesh Congress Media Committee are posted every day on the website as are pictures and videos of the campaign.

The website is an effective medium to understand the policies and programmes of the Congress Party for the UP voter, who has been reeling under the misrule of the Bharatiya Janata Party, the Samajwadi Party and the Bahujan Samaj Party for past 22 years.

Though the website was officially launched today, it has been “live’ for a while now and has attracted reasonably heavy traffic.  Its Facebook page has over 30,000 ‘likes’ which is far more than the Samajwadi Party, which has 2000 ‘likes.’

सुरेन्द्र अग्निहोत्री
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