A  product to help empower the micro-dairies across India

CHR Hansen India, 100% subsidiary of Chr. Hansen A/S, Denmark have long history and a strong market position witin bacteria cultures and enzymes for dairy. CHR.Hansen India has been providing dairy cultures for fermented milk products like Dahi, Lassi, Chass, mainly in cooperation with large industrial dairies.

Now the Indian team has taken the first step to target family managed micro- dairies all over India to empower them with the latest technology in dahi making.

Announcing the launch of Jamma, Tansukh Jain MD, CHR Hansen India said, “A well woven matrix of people, products and logistics has been created to service the market segment  and make sure that we empower the micro dairies across India of such a product innovation “Jamma”
“This initiative to upgrade Indian micro-dairies to modernized dahi production will help in opening the door to a world of new business opportunities bringing the company closer to consumers. The initiative is a business case perfectly matching CHR. Hansen’scorporate vision of “Improving food and health”  Tansukh Jain Added Traditionally in India, Dahi holds cultural symbolism in many Indian homes and is a part of the traditional Indian meal. However,the micro dairy segment has been unaware about the latest technology and process to upgrade their dahi production and quality.
Benefits of  “Jamaa ”- A new product of CHR HANSEN

Jamaa is a dairy culture( lactic acid bacteria) which is both naturally occurring as well as completely vegetarian. It facilitates the making of high quality dahi . One pack  of Jamaa can ferment 20 litres of milk into dahi

Dahi made from “Jamaa “as good shelf life under refrigeration and less post-acidification ( sourness ) .  The texture of dahi firm and has clean flavour & taste. The product is as per the IDF (International Dairy Federation) standard and approved by all the necessary government bodies.
Jamaa is available in a box containing 50 sachets for 20 ltrs milk to be used by  micro- dairies, cafeteria, canteen, hotels etc.
.Chr. Hansen India Dahi Academy

With the vision of improving food & health of people around the world CHR Hansen India for the very first time have launched an academy to prepare the current and next generation family business owners related with the dairy industry to celebrate their importance in our economy & society by empowering them with the latest technology in the dairy industry. This program trains the users on processing, handling, storage of dairy cultures and also throws light on sales and marketing aspects.

For further details you can contact immds@chr-hansen.com , visit website www.chr-hansen.com

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